If you own a website, then you have probably heard about backlinks and creating plenty of it. Having tons of backlinks is an important aspect of search engine optimization (SEO) and internet marketing as a whole. Without these links, your website is as good as a waste of money, time and effort.
What is a Backlink?
Backlinks (also known as inbound links or incoming links) are any hyperlinked texts or phrases from a web page/s to your home page or a specific page in your site how to do backlinks seo. These are incoming links from an unrelated website to your website. It could be in the form of blog posts, blog comments, news articles, and directories.
You need tons of backlinks if you want to drive consistent traffic to your website. The best way to drive traffic to your website is by ranking on search engines (Google, Yahoo, Bing, etc.). Search engines use backlinks to determine a site’s credibility and popularity. If a website or a webpage has thousands of backlinks, it will rank higher and appear more frequently in search results compared to other websites of the same category. The more backlinks a website has; the higher it ranks in search engines.
If your website sells products and services, you might want to invest on building backlinks more. Once your site appears in search results (especially within the top 20 results), your site will be found by Internet users. Instead of searching for clients, your customers will be the one searching for you. If you think about it, this process cuts the budget for advertising in half.
However, not all backlinks are accepted by search engines. Google (as the number one search engine today) has stricter algorithm. Their latest update has implemented a stricter rule to backlinking. Google only accepts those backlinks, which are drawn from credible, quality sources. They are very strict with regards to duplicate content as well as software generated articles.
So if you want your efforts in building backlinks not go to waste, you have to build links from reliable, authority websites only.
How to Create Backlinks?
Creating backlinks is easy but tedious and time consuming. Since it is a number’s game, you have to constantly build backlinks to your website. Don’t stop building links to your site even if you reach a thousand backlinks. You can slip down the search engine rankings in a matter of hours. From a high page rank, you can drop down to zero in days.
A backlink is usually composed of a text or phrase that is linked to another website. The hyperlinked text or anchor text is a keyword that describes or relates to your website. If your website is about photo editing, search for related keywords in Google’s keyword tool. It is recommended to use keywords that have a high search rate but with low to medium competition. Do not choose keywords that have high competition. It will be harder to rank with a competitive keyword.